Do we need to audit our website if we are using a 2-star accredited ABCe Associate subscriber product?
Yes. An ABCe accredited product ensures that the data collected is auditable. However, it does not mean that the data collected and reported is done so correctly. Because every website is different, each implementation of an analytics product is also different. Thus the actual data that is collected needs to be independently checked by ABCe to ensure that it complies with industry-agreed standards.
Related Questions
- How often is the website updated? Am I responsible for adding new images, song samples, product descriptions and deciding which products will be featured?
- Do we need to audit our website if we are using a 2-star accredited ABCe Associate subscriber product?
- How does the Personal Response Associate follow up with the subscriber if the button is pressed?
