Do we have access to market research reports, such as Nielsen, Mintel or Forrester?
Prepared market research reports are very expensive. Although we don’t subscribe to the particular services mentioned, we do subscribe to MarketResearch.com which provides hundreds of extensive reports on consumer behavior and industry/market trends in retailing, food and beverages, personal care, manufacturing, services, hospitality, healthcare and technology. Geographic coverage is predominantly the United States but there is also significant global and individual foreign country analysis. Also consider using other resources grouped under the Marketing subject guide and the Companies & Industries subject guide. Here, you can access industry overviews that provide background, market size and general trends. Try searching article databases where you can often find facts and figures reported in the business press. Don’t overlook the Websites of key professional associations which frequently offer research reports for the general public.
