Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Do we attempt to interview all the individuals in a particular stakeholder group or just contact a random sample?

April 26, 2017attempt contact group individuals interview particular sample stakeholder

0

Posted

Do we attempt to interview all the individuals in a particular stakeholder group or just contact a random sample?

1 Answer

0

Posted

In general, if the total group involved is relatively small, we suggest a census (i.e., send a questionnaire to everyone). If the population is large (like thousands of employees or customers) then a sampling of the group will do fine for a measurement of this type. When interviewing a sample of the population involved keep in mind the importance drawing a representative sample of the total universe. (Tool Kit Owners – see Page 3 of your workbook).