Do transitioning corporate executives make good franchisees?
Recently, I posted a discussion within a LinkedIn franchise group about whether or not transitioning corporate executives made good franchisees. Most responses came from individuals from within the franchise industry. Some, from outside the industry. Several responses were based upon actual experience while some were simply opinion. Guerrilla MarketingCoach, behavioral analyst, speaker, author, student of life – “Really interesting question. In my “past life” I worked in franchising and my general observation is that while a franchise offers a great framework and tool-kit for someone starting a business, it does not guarantee success. People who buy a franchise understanding that they will have to work (and hard) to grow a successful business, and who are committed to using the franchisors tools and resources, are likely to be quite successful. On the other hand, those who think that a franchise is going to be a “magic pill” that allows them to prosper without putting effort into it ar
