Do transformers toys sell more than Star Wars toys in the market today?
Toy giant Hasbro (HAS) used to bid against other toymakers for rights to sell toys based on hot movies. Now the tables are reversed, as some of the biggest movies this summer are coming right out of Hasbro’s own toy chest. Case in point, Transformers: Revenge of the Fallen, the latest installment of the Transformers franchise, which opens in theaters on June 24. Analysts believe the film from Paramount Pictures (VIA) and director Michael Bay could be even bigger than its 2007 predecessor, Transformers, which grossed $700 million worldwide at the box office. That movie also sold $480 million worth of toys for Hasbro, 13% of the company’s overall sales in 2007. There’s more on the way. Hasbro has a movie based on its G.I. Joe toy line coming out on Aug. 7. The company has an April 2011 release for a movie version of its Stretch Armstrong figure. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival
Today’s action figure craze is all due to Star Wars Ever since George Lucas had the idea to market toys and action figures around Star Wars in 1977, collecting and loving action figures has become one of the most fun and exciting hobbies around. For some, it’s a passion, for others, it’s a way to actually touch a hero or villain that they enjoy day-dreaming about. For all however, it is one of many ways to connect with a desire to play. If you can think of a movie or a TV show, there is probably an action figure and/or toys that are made for it. In today’s world, toys are not only made for the collector or even just for fun, but for education and learning. Shows like Dora Explorer and Barney are just the tip of the iceberg, and are a sensation for kids and adults alike. Action figures no longer just have few plastic accessories in a simple cardboard package; now they talk and teach us things as we play with them. Some of the newest action figure type toys even learn as they go! It’s a
Toy giant Hasbro (HAS) used to bid against other toymakers for rights to sell toys based on hot movies. Now the tables are reversed, as some of the biggest movies this summer are coming right out of Hasbro’s own toy chest. Case in point, Transformers: Revenge of the Fallen, the latest installment of the Transformers franchise, which opens in theaters on June 24. Analysts believe the film from Paramount Pictures (VIA) and director Michael Bay could be even bigger than its 2007 predecessor, Transformers, which grossed $700 million worldwide at the box office. That movie also sold $480 million worth of toys for Hasbro, 13% of the company’s overall sales in 2007. There’s more on the way. Hasbro has a movie based on its G.I. Joe toy line coming out on Aug. 7. The company has an April 2011 release for a movie version of its Stretch Armstrong figure. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival
Today’s action figure craze is all due to Star Wars Ever since George Lucas had the idea to market toys and action figures around Star Wars in 1977, collecting and loving action figures has become one of the most fun and exciting hobbies around. For some, it’s a passion, for others, it’s a way to actually touch a hero or villain that they enjoy day-dreaming about. For all however, it is one of many ways to connect with a desire to play. If you can think of a movie or a TV show, there is probably an action figure and/or toys that are made for it. In today’s world, toys are not only made for the collector or even just for fun, but for education and learning. Shows like Dora Explorer and Barney are just the tip of the iceberg, and are a sensation for kids and adults alike. Action figures no longer just have few plastic accessories in a simple cardboard package; now they talk and teach us things as we play with them. Some of the newest action figure type toys even learn as they go! It’s a
