Do trailers mean more sales for writers?
There’s an old saying in marketing- “50% of all marketing works. You just don’t know which 50%.” That is still true today. There have been reports of authors seeing an increase in sales, but was that from the trailer or a print ad? How do you know? Trailers are not really about direct sales. They are about branding, name awareness, building a following. Direct sales come out of that. But if someone is looking for instantaneous fame and fortune because they have a great trailer that is probably not going to happen. But, if they are looking for name recognition, looking to do cross-genre campaigns, then a book video may be the exact tool you need. Can they really draw more traffic to their sites or Amazon pages? Yes. There are many reports from authors about increased traffic to their site or to their Amazon product page. Of course you need an good video and an effective campaign to get them there. Book videos are “hooks” that you throw out into the internet or public to bring them back
