Do they use any black hat SEO tricks?
You need to know in advance what black hat SEO is in order to judge them, so getting familiar with the most important black hat SEO tricks is worth before you go and start cross-examining them. • Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only. • Get some personal impressions, if possible. Gut instinct and impressions from meetings are also a way to judge a company, though sometimes it is not difficult to get mislead, so use this approach with caution. • High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO’s. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their
