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Do these amendments allow Health Canada to move to permit Direct-to-Consumer Advertising for prescription drugs?

April 26, 2017Advertising amendments direct-to-consumer Health permit prescription drugs

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Do these amendments allow Health Canada to move to permit Direct-to-Consumer Advertising for prescription drugs?

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A8: No. These amendments are consistent with Health Canada’s policy position that direct-to-consumer advertising should not be allowed for prescription drugs. The amendments affect changes for natural health products and non-prescription products – there have been no advertising changes for prescription products.