Do the markets of Russia and France differ?
— In the field of wines and spirits, obviously, there is a big difference. In France wine consumption dominates – it is a part of our culture. As to vodka Frenchmen are not capable to define distinction between this or that vodka, therefore at present it is difficult for premium-class vodka to find its place. Now vodka is in a greater degree used in cocktails, it is so only because of knowledge shortage. But everything develops. As to cognac it remains an expensive drink, it is consumed by Frenchmen a little and first of all it is intended for export. — Does a Russian consumer have any especial preferences to a product design? — I would say about taste in literal and figurative meaning. All depends on primary inquiry, but actually I do not imagine the same product in the Chinese market and in Afro-American in America. In Russia also all depends on the purpose and the image which we wish to transfer. As to me, I work with premium-class products which should be attractive to all markets.
