Do the Guides prohibit bloggers from including advertising or “click here to purchase” links on their blogs?
No. However, if a blogger includes advertising or a purchase link for a product (such as a book) reviewed on the blog, and the blogger receives compensation for purchases of the product through the blog, the blogger should disclose that fact. 10. The Guides say that a “material connection” or other compensation arrangement only needs to be disclosed if readers/viewers wouldn’t expect such an arrangement to exist. Doesn’t everyone know that blog reviewers get review copies and get compensated for purchases through links? According to the FTC, no. If you were sued, you might be able to present a court with evidence to the contrary, but the FTC’s judgment on that issue would receive deference.
