Do the franchise executives have a record of success?
Use the executive bios required in the UFOC as a starting point. Investigate whether executives have been involved in bankruptcies or a lot of litigation. If a bio shows the exec had been with a certain company and your investigation shows the company went bankrupt during the person’s tenure, you’ll want more information. 4. What are franchisees earning? Disclosing what its franchisees make isn’t required for the UFOC. But if the information isn’t included, ask why, because the franchisor requires its franchisees to report that information. 5. Are franchisees leaving? Strong recruitment doesn’t say much if it masks an equally strong exodus of existing franchisees. Since the UFOC only reports recruitments and departures in the aggregate—for instance, if 20 franchisees left in 2004 but 21 joined, the UFOC will report a net gain of one franchisee—dig below the surface. 6. What’s the franchisor’s main source of growth? If the UFOC shows the company is making the bulk of its money from new
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