Do The Fixtures Enhance The Overall Image Of The Store?
Every aspect of fixturing should support the pricing and value of the products in the store. If the museum is a more sophisticated institution with a higher-priced product selection, the fixtures must help to create an ambiance that enhances the perceived value. Stores selling lower-priced, less sophisticated products can have simpler fixturing. What’s The Greatest Design Gift To A Museum Store? Because of product selection responses to periodic exhibit rotation and traveling and exhibits, the most beneficial feature that can be designed into a store is fixture flexibility. Jewelry and posters, for example, need dedicated fixtures, but most of the remainder of the store will benefit from casters under freestanding fixtures so the store can be rearranged more easily; adjustable shelves so taller and shorter products can be accommodated and a vertical merchandising system that helps to make efficient use of the area above each square foot of merchandisable space. See the complete list of
