Do The Celebrities Actually Have A Hand In Things?
The extent to which a celebrity is involved in the designer perfume that is sold in their name can vary. Some celebrities turn the design tasks over to professionals and simply give their approval on the finished products. Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer perfume. While Celine Dion says she was involved in every aspect of the development of her designer perfume, that doesn’t mean she donned a lab coat and actually mixed the vials of scent like a proverbial mad scientist. Rather she was involved in the development process that decided just what kind of scent she wanted to manufacture. She also took part in designing the bottle and the marketing of her newest line. Jennifer Lopez is another celebrity that likes to be involved in the production of her designer perfume. Having once worked at a cosmetics counter, she knew exactly what she wanted her signature fragrance to smell like. The company that worked out
