Do TechInsights Services and Sanguine have any joint customers?
TechInsights across its media, marketing, and professional services businesses has significant overlap at the company level within the technology industry. The media and marketing services teams sell mainly to the marketing communications and public relations community. The TechInsights Services team sells to the product management, engineering, and legal groups. Sanguine strengthens the TechInsights Services footprint in Southeast Asia, particularly in the key emerging market of China. TechInsights Services strengthens Sanguine’s presence and footprint in North America and Europe.
