Do stations pay UF a broadcast rights fee?
Currently, the only station paying a rights fee is the flagship in Jacksonville, WFXJ (AM-930). The majority of schools in the SEC charge their stations a per-game/season rights fee depending on market size. What also influences the rights fee process is the other sports entertainment competition (college and pro) for broadcast outlets. The Gator Network works on a barter basis with stations. Stations are allowed just under 50% of the commercial time in the broadcast for their sponsors while the Network has its time for state and national sponsors. These sponsors provide significant revenue for the network and, in turn, the University Athletic Association.
Currently, the only station paying a rights fee is the flagship station in Jacksonville, WFXJ (AM-930). The majority of schools in the SEC charge their stations a per-game/season rights fee depending on market size. What also influences the rights fee process is the other sports entertainment competition (college and pro) for broadcast outlets. The Gator Network works on a barter basis with stations. Stations are allowed just under 50% of the commercial time in the broadcast for their sponsors while the Network has its time for state and national sponsors. These sponsors provide significant revenue for the network and, in turn, the University Athletic Association.
