Do Standard Offer programs prevent free ridership?
A contractor outreach program (typical in S.O.) might have a lower free ridership level than upstream/downstream point-of-purchase (POP) incentives or rebate programs. If someone goes to the store to buy a piece of equipment, they’re already committed to making some fraction of the payment, whereas if a contractor is out there marketing – not necessarily going door to door, but doing retail specific marketing and outreach – they’re more likely to be dealing with customers who are not planning on upgrading.
Related Questions
- How cost effective are the Clean Power programs? How does the price of the various Clean Power programs compare to the Standard Offer?
- Does Chalk Dust offer a free DVD Evaluation Sampler to explain how the programs work and to show video clips from every program?
- Do Standard Offer programs prevent free ridership?
