Do shareholder perks for investments still exist?
Whether it is a discount on airline tickets, a house purchase or even a dry cleaning bill, as a way of getting access to the market – maybe for the first time – shares with perks have a practical purpose as a gift, quite apart from their intrinsic value. While dividends and potential capital growth are key factors in a decision to buy a specific stock, anyone who enjoys the product or service of a company in which they own shares has in effect a triple whammy if the shares perform well and the dividend income is maintained. There is a comprehensive list of perks on our website ( www.h-l.co.uk/shares/shareholder_perks ), but please note that investors should check with the company before buying the shares, since the perks do change from time to time. They are also usually subject to a minimum number of shares which vary between companies. Stock selection is a difficult and important process for investors, and while the financials should be the first port of call, the perks offered can b