Do Road Signs and Billboards Contribute to Vehicle Accidents?
Have you ever been driving along and all of a sudden you were distracted by a billboard that you have never seen before? Well, this response is all too common among drivers on today’s roads and highways. A recent poll conducted by Privilege Insurance determined that 30% of drivers in the United Kingdom admitted to losing concentration while driving because of a billboard or sign. Why Driver Distraction Matters Driver distraction increases the chances that a vehicle accident will occur. It is a major underlying cause of auto accidents. In fact, driver behavior is cited as one of four causes of vehicle accidents listed below in order of most major cause to least major cause: 1. Driver behavior 2. Poor roadway maintenance 3. Roadway design 4. Equipment failure In fact, over 95% of motor vehicle accidents have some amount of driver behavior as a portion of the cause even if some or all of the other major causes are involved. Why a Few Seconds of Inattention Matter We’ve all done it-momenta
