Do publishing houses pay attention to self-published books?
Blogs? Historically we have not found self-published books that are compatible with our programme, though we do regularly visit blogs to see what people are writing about and to search for interesting writers. We recently signed up a book set in Canada’s north that we learned about from a blogger. You’ve accepted my book for publication. What happens next? We hold a meeting to discuss the editorial process. Books require a long lead time, both for editorial reasons and to allow us to take advantage of publicity and marketing opportunities. How much does a publishing house do to promote a new book, and what can an author do to help generate more publicity? There is a long list of standard things we do to promote a book, some of which include sending out review copies across North America, contacting media that will have an interest in the subject matter, perhaps developing a pod cast with the author, producing a trailer that can be posted on-line, conducting an email or direct mail camp
