Do (PRODUCT) RED items cost more?
No, they do not. The point of (RED) is for the partner company to contribute money to the Global Fund by sharing a portion of its profit to help people affected by AIDS in Africa. This is a key aspect of the consumer proposition. The company pays extra – the purchaser does not. Some partners have created product lines that are elevated in terms of the content or materials used (e.g. finer cotton or handmade mudcloth from Mali), but that pricing is commensurate with the materials and production issues involved. The margin of profit that accrues to the Global Fund remains the same.
