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Do pharmaceutical companies spend more on direct-to-consumer (DTC) advertising than on research and development?

April 26, 2017Advertising companies Development direct-to-consumer dtc pharmaceutical Research spend

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Do pharmaceutical companies spend more on direct-to-consumer (DTC) advertising than on research and development?

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A. Although some reports claim that pharmaceutical companies spend more on advertising than on research, the truth is that the industry invests much more every year on the search for new medicines than on promoting ones already on the market.