Do persons with disabilities have any spending power?
There are over 49 million people with disabilities in the United States. This population has a total annual income of $1 trillion. People with disabilities prefer businesses that are sensitive to their needs and that represent their population. Additionally, businesses have found it makes good marketing sense to have a workforce representative of the community. According to the national business directory, people with disabilities have a discretionary income of $200 billion. 48 percent of people with disabilities are the principal shoppers in their families, meaning that they have influence on not only their own spending, but that of the family as well.
