Do peer endorsements and client ratings affect a lawyers Avvo Rating?
Peer endorsements do affect the Avvo Rating but client ratings do not. This is because peer endorsements—one lawyer endorsing another— are a form of industry recognition, one of the factors the Avvo Rating considers. Client ratings provide a very important but different kind of perspective, which we concluded did not belong in the Avvo Rating. However, in our research, consumers told us that client ratings are very important to them. So we include them in a lawyer’s profile but we do not include them in the Avvo Rating.
