Do organizations have to ask permission from their customers or clients to send them advertisements about upcoming promotions?
If an organization was using customer or client personal information for that purpose before PIPA came into force on January 1, 2004, it can still use the information for that purpose. If it did not use customer or client information for the purpose of notification of promotions, it must get permission from those customers or clients to now send out information, as this would be a new use. However, all personal information collected from new or prospective clients after January 1, 2004 would be subject to the customer or client giving consent. Example: If you are a pizzeria owner, you most likely collect personal information from clients, including the person’s name, telephone number and address, for the purpose of confirming a pizza order and for the home delivery of pizza orders. You would need that customer’s consent to use the information for a different purpose, like sending out promotional information.
Related Questions
- Do organizations have to ask permission from their customers or clients to send them advertisements about upcoming promotions?
- Can Email Campaign Manager software be used to send emails to customers or prospects without their permission?
- Can I send mass email or newsletters to my performers and customers for special promotions?
