Do Not Mail” efforts are growing and, if successful, will have a major impact on Postal Service revenue, yes?
Yes. So far, states considering “Do Not Mail” lists, similar to the “Do Not Call” list have been unsuccessful. Our position is that advertising mail preserves jobs for printers and postal workers both. We deliver mail six days a week to 146 million locations, and we wouldn’t be able to do so without the revenue provided by direct mail, which equals one third of the money we take in. Legislation has been introduced in 16 states that would create state-run “Do Not Mail” registries. Unlike the telemarketers that interrupt people during dinner, people can choose whether or not to read their mail and when. We are trying to minimize the impact a “Do Not Mail” list would have. We encourage AUSPL members to join us in this effort.
