Do multiple seasons work for Indian audiences?
The concept of multiple season series here is restricted only to the non-fiction genre until now. As far as fiction is concerned, broadcasters prefer to drag the series than plan a whole new season for the show. Is Endemol entering the fiction programming space? If yes then what kind of programmes can be expected and on what channels? Yes, we are planning to enter the fiction segment but it is too early to comment. We are approaching new channels since it is not easy to get an entry into established channels. The slots are all booked there. Endemol has a pedigree of non-fiction shows, so we have to prove ourselves in the fiction part of the business. Also, we are looking at the option of buying into a local production house. We have not finalised anything as yet. What are the factors that differentiate the Indian market from other markets across the world? In India, fiction shows are really popular. Then, the market here does not operate on seasons like in the US. Here, a successful fi
