Do most clients and brokers have the equipment needed to listen to podcasts?
Absolutely. All that’s needed is a computer with online access and speakers. That’s one of the things that make podcasts so attractive. They are easy to access and they are flexible. Users can listen right from their desktop or on the go, from a portable device. So our target audience can hear our message at their leisure – in their car, out jogging, on the commuter rail. And the podcasts won’t “expire”; users can access them all year long.
