Do media reports reflect brand value accurately?
Not necessarily in the short term, but over time media perceptions of countries tend to reflect overall brand value. A cross-section of media will cover a cross-section of a nation, from its people and culture to its economy, business environment and tourism. The composite identity will register over time through repetition in media coverage. This is why it is useful for governments to manage their brands by shaping images and messages that they want to project to target audiences around the world.
