Do media plans and media estimates affect job costs?
No. Media plans and media estimates function as a preview of the client’s media order and allows the media planner, account executive, or account supervisor to review and revise the media buying strategy until it is approved by the client. Job costs aren’t affected until the vendor’s invoice for the media orders are posted into Accounts Payable.
Related Questions
- Would I still use broadcast media plans or media estimates even if we e using a media buying system like SmartPlus, Strata, or TAPSCAN?
- Is the only way to create insertion orders or broadcast orders through media estimates or media plans?
- Can I change the numbering format for media estimates and media plans?
