Do marketing spends affect game reviews?
Mona: No, but I think they can affect game sales. We’ve had games with 60-70% ratings that can sell well. I think NIntendo has proved this by going after the mass-market consumer. Games like Iron Man, with a lot of spending around a license, can sell well. Rich: I think marketing spends can affect how many reviews for a game exist. You can look at games with 140 reviews and then some with 3. Marketing affects this. Danny: I think marketing affects everyone. Take a look at Assassin’s Creed. It didn’t top the review charts, but sold extremely well with a lot of marketing behind it. Q: How many of you have seen an error in a review? Mona: There are times where I’ve seen reviews that point to a reviewer stopping mid way through. Q: There is already bias. Certain genres just rate higher on Metacritic. There is also platform bias. Many genres rate higher on the Xbox 360 when compared to the Wii. Casual genres score higher on the Wii. Rich: I think the Wii wouldn’t rate higher for those casua
