Do Marketers Make For Bad Managers?
This is a gross generalization. There are certainly marketing professionals who “market for the sake of marketing” and don’t pay much attention to the business needs. Recently at a local panel discussion, there were four marketing professionals very much full of themselves talking about ideas like buying $5000 studies to learn about market characteristics, product features, etc. They were addressing a group of pre-business plan pre-funded entrepreneurs. Come on guys! Get real! $5000 is not so easy to come by and their audience really needed some in-depth primary research – in other words, go have a detailed discussion with some potential customers! These four marketing professionals will never make it as CEO’s. However, I have known CFO’s who haven’t a clue on how to grow a business and can only find ways to tighten the screws on spending. They tend to pinch the business to oblivion. Saying that all CFO’s make bad CEO’s is as much an overstatement. I believe you have to look at what ma
