Do magazines shape Brazilian teen girls behavior and values?
Clary Milnitsky, Universidade Federal do Rio Grande do Sul Camila Vidal Menegaz, Universidade Federal do Rio Grande do Sul The “Capricho” (whimsicality) Magazine focuses on behavior/fashion for adolescents’ implicitly relating this to sociomoral values. We discuss the pervasiveness of media in creating, validating behaviors/values that aren’t intrinsic to adolescents’ psychological systems, but invested on disposable fashionable objects. The content of a decade of the magazine’s editorials (1990-2000) and adolescents’ interviews was analyzed. The categories stemmed: sexuality, drugs, gender and norms made explicit the magazine’s function in replacing more attractively educational orientations including parents. The re-signification of school is discussed. Method: Content Analysis (texts / interviews) of twenty adolescents attending two private local schools. Moderator: Yasuji Kojima, Hokkai-gakuen University 3:00-4:30 Liberty C …. SY01 Symposium Session 1: Embodying Models of Human D
