Do Lijit’s premium advertisements show all of the time?
No. Lijit closely monitors fill rates and applies optimization techniques to maximize revenue for you, the publisher and optimal ROI for the advertiser. This means that there are cases when premium advertisements may not be displayed at all times. Campaigns have different fill rates depending on frequency capping and or targeting that the advertiser requests at the start of a campaign. In the event that a premium campaign is not displayed Lijit will either enable the publisher to supply their own ad tag (see ‘pass-back’ below) or provide the publisher with the option to use our high quality channel of advertiser partners to fill the impression.
