Do item specifics matter in Best Match?
Best Match sorts the results after they’ve been returned for a search query – it doesn’t determine which listings are returned. Your item is more likely to be returned in a query if the item title is well written and has relevant keywordsyou fill out the item specifics form when listing you give a thorough description of your itemYou list in the correct category Filling out the item specifics form can make it more likely that your listing will be returned in the search results. But it won’t be a factor we’ll consider directly when we sort the search results that are returned. Even so, bear in mind that describing your item fully and accurately will have a secondary positive effect on your listing’s placing in the search results: you’ll score well in the DSR for item description, which can help prevent your listing being demoted in Best Match.
