DO INTERVIEWERS BIAS POLL RESULTS?
Interviewers as members of the society which they study may themselves be a source of bias in public opinion studies. The experiment1 here reported compared the findings of white-collar interviewers of the American Institute of Public Opinion with the findings of working-class interviewers. Though both interviewing staffsworked under the same instructions they did not find the same public sentiment on labor and war issues. The author, an associate professor of psychology at Princeton University, is a member of the Princeton Office of Public Opinion Research. CiteULike Connotea Del.icio.us What’s this?
