Do interservice doctrine and cultural differences impede communication flow to both internal and external publics?
Yes, specific examples can be found in all four tenants of service culture: values, focus, mission and network. Values. Only the Air Force (USAF) spells out specific values for its public affairs members, all the other services use the “core” values outlined for their specific services. The USAF public affairs values mention “counsel”, “trust and support”, “morale”, “readiness”, and “global influence and deterrence” (AFI 35-101, p. 2) The other service core values outline morals and ethics to guide their members. The Navy (USN) and Marine Corps (USMC) have the very same core values, “honor, courage and commitment” (U.S. Navy Office of Information, 2002, 5). The USN calls these “foundations for life and service” (U.S. Navy Office of Information, 2002, 5) The USMC insert “Corps” and “Marines” into the terminology. The Coast Guard (USCG) also cites “honor” as one of its three core values. The other USCG values are “respect and devotion to duty” binding “us together and guiding our conduct
