Do incentives have to be used in the online environment?
In most cases, MRSI recommends that respondents be offered an incentive or at least an opportunity to enter a sweepstakes. Given that respondents participate in surveys at their own convenience, incentives represent a strong motivating factor for respondents to participate in online research. Incentives are also important to help minimize non-response error, which is the result of sampled panelists not completing the questionnaire.
