Do I pay more to use an internet payment gateway vs. a swiped credit card terminal?
The costs of installation and use of either system are basically small compared to the processing costs over time. The most important factor in credit card processing is to capture the necessary cardholder information in a secure format. Swiped transactions through credit card terminals are the least risky transactions because theft of cards is minimized. Internet transactions pose greater risk of fraud and product return or buyer remorse (returns generate chargebacks) and thus have higher rates. However, implementing simple techniques such as gathering Address Verification information, invoice #, PO # will help reduce returns and thus chargeback fees and escalated interchange rate levels.
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