Do I have to set up a detailed list of my publications and ad sizes or stations and times/programs to create a media plan?
No it’s not required, but it is recommended. The names, addresses, and phone numbers of the most commonly used publications and stations, and their various ad sizes or times/programs (including rates) can be setup before adding print media plans or broadcast plans. The information entered for each publication or station is copied automatically to new media plans, saving time and reducing data entry errors. If the publication, ad sizes, stations, or times/programs tables are empty, you’ll have to retype this information every time a new media plan is added.
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