Do I have to be a trained marketing researcher or have experience of doing research in order to undertake an in-house research project?
No, but you will need to be able to conduct the research proficiently. The majority of supported projects are undertaken by small firms with little or no previous research experience. Our Research Advisers can help you here. In-house researchers are not required to be members of any professional association or society. The scheme does however require every researcher to abide by the Code of Conduct laid down for marketing research practitioners by the Market Research Society.
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