Do I have a chance entering a piece that had a low cost-per-unit, that isn sexy, yet produced dynamic results?
Of course! This game is for everyone. Every piece has a chance at an ECHO depending on its successful execution of the total package: brilliant strategy, breakthrough creative, and phenomenal results. And creativity is judged for the originality, effectiveness, and professionalism of the copy and graphics, not the price tag. Just because you’re thrifty doesn’t mean you’re disqualified from the game.
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- Do I have a chance entering a piece that had a low cost-per-unit, that isn sexy, yet produced dynamic results?
