Do guitar companies design their own pickups?
Many companies such as Fender, Gibson, Guild and Gretsch have designed and build their own pickups. They can use other outside companies to make pickups for a clients particular need or sound. DeArmond made many pickups for other companies such as Gretsch and Guild Guitars during the 50 s and 60 s. Since I can recall the Carvin Guitar Company has made their pickups and sold them in their catalogs during the 50 s and 60 s. I loved their catalogs showing Larry Collin s and Joe Maphis using their pickups.
