Do green efforts aid recruiting?
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] Human resources executives help to build their company’s “employment brand,” or what prospective workers perceive it would be like to work there. Like any company that focuses on corporate social responsibility, those that can tout environmental efforts have an edge in the minds of some workers, and perhaps a growing number of them. RECRUITING LEADERS If being green is part of a company’s social-responsibility reputation, it could certainly help attract future corporate leaders. According to “Corporation Reputation Watch,” a research report by public relations consultancy Hill Knowlton, almost 75 percent of MBA students said reputation plays an extremely important or very important…
