Do GE Healthcare designers frequently incorporate new materials into products?
GE Healthcare has always worked with GE Plastics and with our global research center to seek out new materialsmaterials that will provide greater strengthto weight ratios, materials that will require less finishing so we can use the structural elements as design elements and not need covers where they are not necessary, especially if you have to take them off to service a product. New materials have always been critical to driving design innovation. Years ago I read an article in Harvard Business Review that described how airconditioning and superstrength steel eliminated the necessity for low buildings with a modest number of windows. The advent of steel changed architecture. And airconditioning allowed architects to put glass all around a building and make openlooking, towering skyscrapers. New materials must always be taken into consideration. How is design relevant to your corporate goals? It improves our corporate image. It helps us communicate more effectively with our customers.
