Do FCC Rules on Kids TV Make Sense, Post-YouTube?
WASHINGTON, July 22 (Reuters) – U.S. rules governing television programming for children will be reviewed in light of the proliferation of online videos and other technological changes, the top U.S. telecommunications regulator said on Wednesday. U.S. lawmakers are also looking into whether the Children’s Television Act, which requires broadcasters to air at least three hours per week of educational and informational programming for children, needs to be overhauled to reflect the current digital media market. “The three-hour rule is only applied to broadcasters,” Senate Commerce Committee Chairman John Rockefeller said at a hearing questioning the adequacy of the 1990 law. “Does this limitation make sense today?” The law, which dates back to 1990, also places limits on certain advertising to children. Julius Genachowski, the new chairman of the Federal Communications Commission, told Rockefeller that he has ordered agency staff to revisit the law. Genachowski said his agency will exami
WASHINGTON, July 22 (Reuters) – U.S. rules governing television programming for children will be reviewed in light of the proliferation of online videos and other technological changes, the top U.S. telecommunications regulator said on Wednesday. U.S. lawmakers are also looking into whether the Children’s Television Act, which requires broadcasters to air at least three hours per week of educational and informational programming for children, needs to be overhauled to reflect the current digital media market. “The three-hour rule is only applied to broadcasters,” Senate Commerce Committee Chairman John Rockefeller said at a hearing questioning the adequacy of the 1990 law. “Does this limitation make sense today?” The law, which dates back to 1990, also places limits on certain advertising to children. Julius Genachowski, the new chairman of the Federal Communications Commission, told Rockefeller that he has ordered agency staff to revisit the law. Genachowski said his agency will exami
