Do FAST FOOD companies use PLASTIC of computer-generated FOOD in ADVERTS?
No, the food in advertisements is real. However, they do not show the “typical” example the customer will receive, they show the “best” example one could prepare with all the right circumstances and with an emphasis on displaying it for the camera. For commercials, they may not use the typical ingredients as they are found in fast food restaurants–they will usually pick a perfect, unblemished bun, fresh, ripe tomatoes and lettuce, a perfectly shaped patty, and use a little “art” when assembling it all together. It’s big, it’s juicy, it’s 3 inches thick. But, when they prepare these burgers for customers, you have to remember that the buns come 100 to a bag, they’re squashed, the veggies may or may not be so fresh, and they are quickly tossed together to save time. Add to that, the entire burger is wrapped in paper, further squishing it. Then it rumbles around in your car, and by the time you get it home, it looks nothing like the picture.
they use actual products in their ads. they have an “artist” that sets up and designs the food so it looks more appealing that what you actually get at the place. i remember seeing a show on tv many years ago, where a lady would paint strawberries with lipstick to make the color even. she would use hot curling irons on hamburger patties for grill marks, only cook the burgers long enough to get them brown on both sides, them cut them and pry the cut open to expand the burger to fill the bun etc. and to show “steam” coming off of “fresh, hot , crispy french fries” she would use cigarette smoke from a cig that was hidden behind the fry box. like for other commercials, say, coffee for example, to simulate the “bubbles” at the edge of a cup of coffee, she would use a couple of soap bubbles from dish soap, milk in bowls of cereal for commercials, a mix of elmers glue and milk, so the cereal doesnt get as soggy as quick.
