Do enterprises in India need SMS-based mobile data services?
SMS-based mobile data services are not necessary for every enterprise or every division within an enterprise. As with any new communications/IT application or service, the investment and cost of an implementation must be balanced by a sufficient economic return. Several research firms have stated that it is after two tothree years of mobile data services implementation that a company should see a positive return on its investment. However, there are a few compelling reasons for enterprises in India to tap the potential of SMS-based mobile data services. Such wireless initiatives advance customer service, productivity, cost reduction, or even simply the functionality necessary to remain competitive. A good example is the financial industry where many enterprises have already started services in which their customers receive ‘pre-defined, business-rules-driven’ alerts or notifications. These notifications or alerts are a result of SMS-enabling of certain business processes. Such a servic
