Do employees really care about CSR?
CSR may have a major influence on attracting and retaining employees. Employees want good wages and good prospects – increasingly, however, they also want to feel proud of the business they work for. As the Managing Director of a multinational enterprise said, people don’t want to feel embarrassed when asked who they work for. A study conducted in 2001 by the Cherenson group showed that 78% of respondents would prefer to work for a business that has an excellent reputation and pays them a wage that covers their needs. Only 17% answered that they would work for a business with high wages but a bad reputation. CSR may also increase productivity. For example, businesses that improve working conditions and practices see a reduction in faulty or unusable merchandise.
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- Do employees really care about CSR?