Do Emotional Images in Advertising Pull at Heart Strings?
New York, N.Y. – November 12, 2010 – In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of “a puppy”, “a baby”, “a sweet old lady” and “a sweet old man”, a puppy is most likely to tug at their heart-strings when they see it in a commercial. One-third say a baby (34%) is most likely to do so, while small percentages say a sweet old lady (3%) or a sweet old man (2%); 19% say none of these is likely to tug at their heart-strings. These are some of the findings of a new Adweek Media/Harris Poll, survey of 2,098 U.S. adults surveyed online between October 5 and 7, 2010 by Harris Interactive. Differences by Gender When examining which image is most likely to get an emotional response from viewers, there are interesting gender
