Do disease management, health promotion, preventive care, and wellness programs fall under the HIPAA Privacy Rules definition of marketing ?
Generally, no. To the extent the disease management or wellness program is operated by the covered entity directly or by a business associate, communications about such programs are not marketing because they are about the covered entity’s own health related services. Moreover, a communication that merely promotes health in general manner and does not promote a specific product or service from a particular provider does not meet the definition of marketing. Such communications may include population-based activities in the areas of health education or disease prevention. Examples of general health promotional material include mailings reminding women to get an annual mammogram; mailings providing information about how to lower cholesterol, new developments in health care, support groups, organ donation, cancer prevention, and health fairs.
Related Questions
- Do disease management, health promotion, preventive care, and wellness programs fall under the HIPAA Privacy Rule’s definition of "marketing"?
- Do disease management, health promotion, preventive care, and wellness programs fall under the HIPAA Privacy Rules definition of marketing ?
- Do disease management, health promotion, preventive care, and wellness programs fall under the definition of "marketing"?
